Your Personal Brand is your professional reputation

Personal branding is a great tool

I always said that everyone is in sales, maybe you don’t hold the title of Salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales!”-Zig Ziglar

What about the prospect, the potential customer? Why do they pick a product or a service over another?

Is it really because a business is offering the best service or product on the market, OR is it because the prospect resonates more with the salesperson?

From my own personal corporate career and having witnessed the same with many of my clients, I have learned that people buy from people they know, like and trust.

Did you know that only 33% of buyers trust messages from a company, while more than 90% of customers trust recommendations from individuals over companies, even if they don’t know them? (Source: Nielson)

So it’s your job to make sure people know you and keep you in their mind at all times whenever they think of your industry or the services you provide.

This is also pertinent to your career growth when it comes to sourcing the right person for the job.

Personal branding is a great tool when it comes to this and just by tweaking and working on how you present yourself and how you are perceived, you can see amazing results!