Your competitive advantage must be perceivable, promotable, and something the market will pay for!
Philip Kotler, who some call the father of modern marketing, defines competitive advantage as “a company’s ability to perform in one or more ways that competitors cannot or will not match.”
When it comes to YOUR personal competitive advantage, in the workplace, what is the ONE thing you do better than any of your peers?
This is the key differentiator that defines YOUR personal brand against all others. And according to Brian Tracy, your key differentiator “…must be perceivable, promotable, and something the market will pay for.”
Share your unique strengths in the comments and let’s celebrate what makes each of us stand out!
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