What influences you when making a purchase? The PRODUCT itself or the BRAND?

Oftentimes, when it comes to the final decision, especially when making a significant purchase, we are influenced by BRAND REPUTATION over the PRODUCT itself.

In the same way,

When it comes to promoting, hiring, succession planning, bonus allocation and pay rises,

Decision-Makers can be easily influenced by an individual's PERSONAL BRAND - their REPUTATION in the workplace.

We tend to gravitate to those who have a powerful presence, exude confidence and personal leadership, have a winning ‘can-do’ mindset, are strong communicators, and are people oriented.

Those that are impactful, influential and memorable.

All these traits represent a powerful personal BRAND.

👉🏽So let me ask you,

👉🏽What are you doing to build your Personal BRAND

So that others are influenced by YOUR BRAND when it comes to making those career enhancing decisions that will impact you?

And if you are seeking a new role, perhaps your job is at risk, or you are simply feeling stuck in your career, not knowing how to move forward, then I invite you to check out my recent podcast episodes filled with incredible value, sharing strategies and ideas for your career planning and growth journey, whilst taking a pro-active approach!