Develop a sustainable competitive advantage by developing a strong personal brand!
Are you wanting to secure your next role in this current climate, a saturated market of highly skilled and talented employees?
As a career professional in the workplace, there are two core aspects of a sustainable competitive advantage.
- Focus advantage: Focusing on a specific niche role, skillset, or industry
- Value advantage: providing a unique offering that is perceived to be of significant value to the employer.
It is important to understand the value employers are looking for.
As well as experience and skills,
-- Your attitude (mindset) and presence,
-- ability to communicate effectively in any situation,
-- having a network of strong business relationships,
-- and enhancing your personal leadership style all go a long way to creating a powerful personal brand that grabs their attention!
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