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LEADERSHIP LAUNCHPAD
Your Technical Expertise Has Brought You This Far. What Will Take You Forward?
The world of Finance is changing fast.
AI, automation and advances in data are transforming how work gets done, while organisations face increasing pressure to reduce costs, improve efficiency and create greater value.
For Finance professionals, that brings uncertainty.
But it also brings enormous opportunity.
Because as technology changes what Finance does, the distinctly human capabilities that determine how effectively you lead, influence and create value become even more important.
The Leadership Launchpad is a 6-month leadership development programme for ambitious, mid to senior-level Finance professionals who want to remain relevant, increase their strategic impact and become more visible, influential and trusted across the business.
Join for £97 per month - limited places available. Your investment is locked in for as long as you remain a member. (Regular investment is £197 per month).
PERHAPS YOU'RE HERE BECAUSE...
You've worked hard to build a successful career in Finance.
You're qualified. Experienced. Technically capable.
You're trusted to deliver, solve problems and get things done.
And yet, perhaps something isn't quite adding up.
You may be:
✔️ Relied upon, but not fully recognised for the value you bring
✔️ Watching other people progress while wondering what they're doing differently
✔️ Seen as technically strong, but not yet viewed as leadership material
✔️ Struggling to gain visibility with senior leaders and decision-makers
✔️ Contributing valuable insight, but not always having the confidence or influence to ensure it lands
✔️ Spending more time reporting and explaining the numbers than shaping what happens next
✔️ Wanting to progress, but uncomfortable with the idea of having to "sell yourself" to get there
✔️ Working harder, yet increasingly questioning whether hard work alone is enough
Perhaps you've even found yourself thinking:
"I'm more capable than my role reflects."
Or:
"I know I have more to offer. Why aren't other people seeing it?"
And now there is another layer.
The Finance profession itself is changing around you.
The Rules of the Game are Changing
There is plenty of noise about AI replacing jobs.
For Finance professionals, I believe there is a more useful question:
"What will make me increasingly valuable as AI changes my job?"
AI, automation and data technology will continue to change many of the activities that have traditionally defined Finance.
The opportunity is not to compete with technology at what technology does best.
It is to become increasingly valuable for what you bring to it.
Your judgement.
Your commercial thinking.
Your ability to challenge.
Your communication.
Your relationships.
Your presence.
Your ability to influence people and turn financial insight into meaningful business action.
The future Finance professional will need to do more than tell the business what happened.
They will need to help determine what happens next.
That means moving:
From reporting numbers → to shaping commercial decisions
From technical expert → to trusted strategic partner
From cost-centre perception → to commercial value creator
From being relied upon → to being recognised and sought out
From reacting to change → to helping lead through it
And these capabilities don't simply appear when you receive your next promotion or leadership title.
They need to be deliberately developed.
Imagine Operating Differently...
Imagine walking into a senior meeting without questioning whether you belong there.
Speaking up when you have something valuable to contribute, rather than thinking of the perfect response afterwards.
Being able to challenge a senior stakeholder without worrying endlessly about how you will be perceived.
Translating financial data into a clear commercial story that people understand and act upon.
Having strong relationships across the business so that you're brought into conversations earlier, not asked for the numbers afterwards.
Being known not simply as someone who delivers...
But as someone whose judgement is valued.
Someone who influences.
Someone people trust.
Imagine feeling confident about the future of your career because you know the value you bring extends far beyond the technical tasks technology can perform.
That is the opportunity.
Not to become louder.
Not to become someone you're not.
And not to work even harder.
But to become much more intentional about how you lead yourself, how you show up and how you translate your capability into strategic impact.
Because Doing Nothing Has a Cost
Remaining where you are can feel like the safer option.
But in a profession changing this quickly, standing still isn't really standing still.
Professionally, the cost can look like:
Being known as the safe pair of hands, while others are trusted with the strategic opportunities.
Watching colleagues progress into broader roles while your own remit remains largely delivery-focused.
Continuing to work incredibly hard without the recognition, progression or reward you expected.
Becoming highly experienced in work that technology is increasingly able to support or automate.
And potentially finding that the gap between what organisations need and how you are positioned has quietly grown.
But there is a deeper cost too.
The frustration of knowing you're capable of more.
The resentment when someone you perceive as less capable gets the opportunity you wanted.
The anxiety about whether you're keeping up.
Replaying conversations and wondering what you should have said.
Second-guessing yourself in rooms where you've earned the right to contribute.
Working harder to prove your value, while finding it increasingly difficult to switch off.
Watching your confidence slowly erode and privately wondering:
"Am I wasting my potential?"
This isn't about creating fear.
It's about recognising that doing nothing is also a decision.
And the longer these patterns become your normal operating mode, the harder they can become to see.
Secure My Spot at £97/month!
INTRODUCING THE LEADERSHIP LAUNCHPAD
DEVELOP THE HUMAN LEADERSHIP CAPABILITIES THAT WILL DIFFERENTIATE YOU IN THE FUTURE OF FINANCE
The Leadership Launchpad is not another technical Finance course.
And it isn't a programme full of leadership theory that sounds good but changes very little when you return to work on Monday morning.
It is a structured, practical leadership development experience designed to help you change how you operate.
How you think.
How you show up.
How you communicate.
How you build relationships.
How you influence.
And how effectively you lead yourself.
At the heart of the programme is my proprietary framework:
THE I.M.P.A.C.T. CODE™
Six interconnected capabilities that enable technically capable Finance professionals to become visible, influential and trusted strategic leaders.
I | IDENTITY
See yourself at the level you want others to see you.
Move beyond defining your value by your technical output alone. Strengthen your leadership identity, recognise what you bring beyond the numbers and become more comfortable owning your ambition and contribution.
M | MINDSET
Develop the inner confidence to contribute at a higher level.
Reduce the self-doubt, overthinking and second-guessing that can hold even highly capable professionals back. Develop greater resilience and trust in your own judgement.
P | PRESENCE
Show up in a way that reflects the level at which you are capable of operating.
Build the confidence, composure and presence to contribute meaningfully when it matters, particularly in senior and high-stakes environments.
A | ARTICULATION
Turn financial insight into influence and action.
Communicate complex ideas with greater clarity. Translate the numbers into commercial implications, challenge constructively and influence the decisions that shape business performance.
C | CONNECTION
Build the relationships that create trust, influence and opportunity.
Develop stronger strategic relationships across the organisation and build the network and advocacy that ensures your contribution is recognised, even when you're not in the room.
T | TRUST
Lead yourself with intention and integrity.
Develop the self-trust to act on what you know, speak up when it matters and follow through on the commitments you make to yourself.
Together, these six capabilities help you move from a Common Default Operating Mode to a deliberately built Strategic Future Operating Mode.
WHAT COULD CHANGE FOR YOU?
This isn't about consuming more information.
It's about becoming more effective with the capability you already have.
Through the Leadership Launchpad, you'll work towards being able to:
✔️ Become a stronger strategic business partner, moving beyond reporting and explaining the numbers to influencing what the business does next.
✔️ Increase your visibility and recognition, without feeling that you need to become boastful or constantly self-promote.
✔️ Have greater influence in senior conversations, speaking with more clarity, confidence and conviction.
✔️ Build stronger stakeholder relationships, creating the trust and credibility that enable you to influence beyond your direct authority.
✔️ Strengthen your leadership presence, so the way you show up reflects the level at which you're capable of operating.
✔️ Trust your judgement more fully, reducing the overthinking and second-guessing that can hold you back.
✔️ Navigate uncertainty and change with greater confidence, knowing that your value extends beyond technical expertise alone.
✔️ Position yourself for greater career choice, whether that means broader responsibility, promotion, a future FD or CFO role, or simply greater impact in the role you already hold.
Because the goal isn't simply one promotion.
It is to develop capabilities that continue creating value and opportunity throughout your career, however Finance evolves.
”
To me, your success is personal.
You’re not in this alone.
___________________________________________________________
HOW THE LEADERSHIP LAUNCHPAD WORKS
Knowing what to do is one thing.
Changing how you operate consistently, particularly when you're under pressure, is something else.
That's why the Leadership Launchpad is not designed as a course you simply "complete".
Development happens through learning, reflection, coaching, deliberate practice and applying what you're learning to the real situations you're facing at work.
The stakeholder meeting.
The difficult conversation.
The presentation.
The opportunity to challenge.
The relationship you need to strengthen.
The moment you would normally stay quiet.
This is where the real work happens.
What You Get:
LIVE GROUP COACHING
Three 90-minute live sessions each month
Bring the real leadership, career and stakeholder challenges you're navigating and receive coaching, support and different perspectives to help you move forward.
MONTHLY INTEGRATION WEEK
Space to pause, reflect, implement and embed what you're learning.
Because sustainable change comes from application, not information overload.
FOCUSED LIVE TRAINING
One 30 to 45-minute live training session each month, with replay access
Practical development focused on the leadership, mindset, communication and career challenges that matter to you.
THE I.M.P.A.C.T. CODE™ DEVELOPMENT PATHWAY
Short, practical video modules and exercises that help you work systematically through the six areas of the framework, at a pace that works alongside a demanding Finance career.
PRACTICAL TOOLS & RESOURCES
Workbooks, exercises and resources to help you turn insight into action in the situations you're navigating right now.
PRIVATE COMMUNITY
A supportive community of ambitious professionals developing alongside you, giving you a place to ask questions, share wins, gain perspective and stay accountable between sessions.
ONGOING ACCESS
Continue accessing the programme, community and evolving resource library for as long as you remain a member after your initial six-month commitment.
You do not need hours every week to make this work.
You need the willingness to show up, engage honestly and deliberately apply what you're learning.
Guarantee – If, during your first 30 days, you decide the Leadership Launchpad isn’t for you, you’ll get a full refund.
REAL PEOPLE. REAL CAREER CHANGE.
The professionals I work with rarely need to become more capable.
They need to translate the capability they already have into greater leadership impact.
And when that happens, the external results can follow.
Promotions.
Broader roles and responsibilities.
Greater confidence.
Stronger stakeholder relationships.
Increased visibility.
More influence.
Greater earning potential.
And, perhaps most importantly, a different belief about what they are capable of next.
Your outcome will be your own.
For you, success might mean securing the promotion you've been working towards.
It may mean stepping into a Finance Director or broader leadership role.
It could mean becoming a more influential Finance Business Partner.
Or simply knowing that, as the profession changes, you are changing with it.
WHY WORK WITH ME?
BECAUSE I'VE MADE THIS JOURNEY MYSELF.
I didn't start my career as the confident, visible person in the room.
Far from it.
I began as the quiet "church mouse", someone who lacked confidence, doubted herself and certainly didn't see herself as a future leader, successful sales executive or business owner.
But over the course of a 25+ year corporate career, I learned something that would fundamentally shape the work I do today:
Your technical capability matters. But it is how you learn to lead yourself, communicate your value and influence others that changes the trajectory of your career.
I know this from both sides.
I am a qualified accountant and FCCA, with a career that began in Finance and Treasury.
So I understand the world you operate in.
I understand the credibility that comes from technical expertise, the pressure to get things right, and the tendency within Finance to believe that if you simply work hard, deliver consistently and prove your capability, your contribution will speak for itself.
I also know that, beyond a certain point, it often doesn't.
My own career evolved from Finance into executive Sales at Hewlett Packard Enterprise, where I spent a decade working with some of the largest organisations across EMEA and delivering close to $1 billion in business.
I went from someone who once struggled to find her voice to becoming a $100M+/year sales executive, influencing complex decisions, building senior stakeholder relationships and navigating high-stakes commercial environments.
That transformation didn't happen because I suddenly became more technically capable.
It happened because I learned how to think differently, show up differently, communicate differently and trust myself at a much higher level.
And that is the bridge I now help others cross.
Today, I bring together three perspectives that rarely sit in one person:
The Finance perspective, as a qualified accountant who understands the profession from the inside.
The commercial perspective, built through a decade in enterprise sales, influencing stakeholders and delivering significant business outcomes.
The leadership development perspective, developed through more than a decade of coaching, training and helping professionals strengthen their confidence, leadership, presence and impact.
My work has taken me from the corporate boardroom to the TEDx stage, alongside speaking, coaching and leadership development with professionals and organisations including IBM, AWS, Santander, Oracle and the BBC, as well as leading professional bodies and Finance communities.
I've seen highly capable people remain overlooked because they didn't know how to make their value visible.
I've seen technically brilliant professionals question themselves in rooms they were more than qualified to be in.
And I've seen what becomes possible when someone changes how they see themselves, starts trusting their own voice and deliberately steps into the leader they are capable of becoming.
This is why I created The I.M.P.A.C.T. Code™
And why my mission today is to help Finance professionals combine technical excellence with the distinctly human leadership capabilities that will enable them to remain relevant, influential and strategically valuable as the profession evolves.
Your Investment
AN INVESTMENT IN MORE THAN YOUR NEXT ROLE
Roles will evolve.
Technology will advance.
Organisations will restructure.
But your ability to lead yourself, communicate with impact, build trusted relationships, influence decisions and turn insight into action travels with you.
Into your next meeting.
Your next challenge.
Your next promotion.
Your next organisation.
And the next evolution of Finance.
Join the Leadership Launchpad for £97 per month.
Initial commitment: 6 months
After your initial six months, you can continue monthly for as long as the programme continues to serve you.
And importantly:
JOIN DURING THIS 4-DAY ENROLMENT WINDOW AND YOUR £97 MONTHLY INVESTMENT IS LOCKED IN FOR AS LONG AS YOU REMAIN A MEMBER.
The regular investment is £197 for new members and this increases from 1 September.
You also have the reassurance of a 30-day money-back guarantee.
If you join, engage with the programme and decide within your first 30 days that it isn't right for you, you can request a full refund.
£97 per month | 6-month initial commitment | 30-day guarantee | Limited places available
STILL WONDERING IF THE LEADERSHIP LAUNCHPAD IS RIGHT FOR YOU?
Is this programme really relevant to the changes happening with AI and automation?
I'm already an experienced or senior Finance professional. Is the LLP still for me?
I don't see myself as a leader yet. Is the Leadership Launchpad still for me?
How is this different from the leadership training my employer may already provide?
What if I'm happy in my current organisation and not looking for a promotion or new role?
How much time will I need to commit?
How Long Will I Have Access to the Program and Its Resources?
What is the 100% Money-Back Guarantee?
THE FUTURE OF FINANCE IS CHANGING.
THE QUESTION IS, HOW DELIBERATELY WILL YOU CHANGE WITH IT?
You cannot control exactly how AI will reshape Finance.
You cannot control the next restructure.
Or what your organisation will need from its Finance leaders three years from now.
But you can control how prepared you are.
You can continue relying primarily on the technical capability that has brought you this far.
Keep working hard.
Keep delivering.
And hope your contribution is recognised.
Or you can make a deliberate decision to develop the capabilities that will enable you to remain valuable, influential and relevant as the world around you changes.
To become more confident in your judgement.
More visible for your contribution.
More influential in the conversations that matter.
More trusted as a strategic partner.
And better equipped to lead through uncertainty and change.
Your technical expertise has brought you this far.
Now it's time to develop the human leadership capabilities that will take you forward.
The Finance profession will continue to evolve.
The question is whether you will simply respond to that change...
Or position yourself to lead through it.
YES, I'M READY TO BUILD MY STRATEGIC FUTUREJoin the Leadership Launchpad for £97 per month
Join within this 4-day enrolment window to lock in your £97 monthly investment (Regular investment is £197) before the investment increases for new members from 1 September.
